A pole display, also called a customer display or pole monitor, is a small screen attached to the checkout counter in retail and hospitality settings. It’s a part of the Point of Sale (POS) system that faces customers, making it easy for them to see details about their purchase. These displays play a key role in improving transparency during transactions.
Purpose of a Pole Display
The main job of a pole display is to show real-time information about a transaction. As customers shop, they can see details like item names, prices, discounts, and the total amount due. This not only helps them verify their purchase but also builds trust in the business. When customers know exactly what they’re being charged, they feel more confident about their shopping experience.
Types of Pole Displays
Pole displays come in several types, each offering unique features to meet different business needs:
- Light-Emitting Diode (LED) Displays LED pole displays are the simplest option. They use bright lights to show numbers or basic symbols. While they’re affordable and highly visible, they have limitations. For instance, they can’t show detailed text or animations, which makes them less ideal for businesses looking to add interactive elements or advertisements.
- Vacuum Fluorescent Display (VFD) Pole Customer Displays VFD displays are a step up from LED displays. They use fluorescent characters on a dark background, making them easy to read even in low light. Unlike LEDs, VFDs can display both numbers and text, allowing for more detailed communication. For example, businesses can show promotional messages or additional instructions. VFD pole displays are reliable, durable, and a popular choice for businesses that need clear and effective displays without investing in advanced graphics.
- Liquid Crystal Display (LCD) Screens LCD pole displays take things to the next level. They offer the ability to show videos, animations, and high-quality graphics. These screens are perfect for modern businesses looking to engage customers with dynamic content. Beyond displaying transaction details, LCDs can feature advertisements or promotions, creating a more interactive and personalized experience. They’re compatible with many POS software systems, making them highly versatile.
Benefits of VFD Pole Customer Displays
VFD displays stand out because of their high visibility, thanks to their bright fluorescent characters. They’re built to last, so businesses can rely on them for consistent performance over time. Additionally, their ability to display detailed information, including promotional text, makes them a cost-effective yet powerful option for many businesses.
Considerations When Choosing a Pole Display
When selecting a pole display, businesses should think about:
- The type of information they need to show: simple numbers or detailed text and graphics.
- Compatibility with their existing POS system.
- The impact on customer experience: does the display make transactions clearer or more engaging?
Recommendation
For businesses looking to enhance their checkout counters, the Soman PD700-I and PD970-I pole displays are excellent choices. These models feature high-brightness IPS LCD screens, ensuring visibility from various angles. They’re designed to make the customer experience smoother and more engaging, whether through clear transaction details or eye-catching advertisements.
Conclusion
Pole displays are essential tools for any modern POS system. They make transactions transparent, build customer trust, and can even help with marketing through dynamic content. Whether you choose a simple VFD display or a high-tech LCD model, investing in the right pole display can elevate your business’s customer experience. For the best results, consider Soman’s PD700-I and PD970-I pole displays, designed to meet the needs of today’s fast-paced retail environments.
